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ArmadilloThe natural golden tones of the jute in the Panama rug (in Papyrus) adds a sense of warmth, while the complementary white virgin wool creates tonal depth. "We use premium jute, which has a lovely soft luster while remaining extremely durable for family living," says co-founder Jodie Fried. "Personally, I love jute because it has a soulful quality and is incredibly grounding."