MUJI products vividly embody both their product-design methods and overall philosophy. Since the firm's founding in 1980, their goal had been to offer products that excel in quality at lower prices has been achieved by avoiding the waste typical of much product-manufacturing and distribution – in the form of unnecessary functionality, an excess of decoration, and needless packaging. Their design vision is rational, and free of agenda, doctrine, and “isms.” MUJI aspires to modesty and plainness, the better to adapt and shape itself to the styles, preferences, and practices of as wide a group of people as possible.